Robert Francis

CEO, Co-founder, Bōdee Holdings

Armed with nearly 20 years in the credit card and business retail industries, Robert Francis serves as CEO of Bōdee Holdings, Inc., a privately held company headquartered in Phoenix, Arizona that invests in and operates companies in the CBD, hemp and cannabis industries. He is responsible for steering the companies’ overall strategic visions, developing the infrastructures and forging key partnerships. Through Bōdee Holdings, Rob is committed to elevating the quality, consistency and integrity of CBD products industry-wide.

With an innate entrepreneurial spirit and diverse skillset, Rob is confidently driving the national expansion of the Bōdee footprint, including the Bōdee line of health and wellness CBD products, as well as the contract manufacturing arm, Edible Solutions. He brings learnings from other successful ventures that he owns and operates: national business consulting firm SBS Solutions, Arizona real estate investment company RSF Investments and general contracting construction company Grit Contracting.

Prior to leading Bōdee, Rob served as President and Co-owner of Digital Financial Group and vSecure Gateway, overseeing all business aspects of the organizations. During his tenure, he grew both companies to national exposure with combined annual merchant processing in excess of $4 billion.

Rob also served as Regional Sales Director for First Data Corporation, a successor corporation to Concord EFS, Inc. He was responsible for recruiting new Independent Sales Organizations (ISOs) and managing a reseller base of more than 100 clients. While there, he was honored as Concord Sales Person of the Year and continually exceeded sales goals.

Rob started his career with VISA USA, where he served as Vice President/Account Executive of Member Relations. He was responsible for business development and account management between VISA and its acquiring members. In this role, he consulted with bank and ISO executive management teams, and developed plans to sell and coordinate the conversion of point-of-sale transaction volume onto the VISANet platform.

A former U.S. Marine, Rob worked as a bulk fuel specialist and in the armory during Desert Storm. Today, he drives Bōdee initiatives that support veterans and active military members.