Meet the Team
Robert Francis, CEO, Co-founder
With an innate entrepreneurial spirit and diverse skillset, Rob is responsible for steering the company’s overall strategic vision, developing the infrastructure and forging key partnerships. He has decades of experience building successful ventures and helping companies thrive in complex and demanding environments.
Tyson Rossi, CMO, Co-founder
Tyson brings more than two decades of leadership experience in the cannabis and apparel industries to the team, including deep expertise in sales, marketing, global brand and product development, distribution and management. He has positioned industry-leading brands for growth and innovation, earning a reputation for creativity and ingenuity.
Chris Motts, Chief Operating Officer
A veteran of the food and beverage industry with broad experience in business development and management, Chris implements creative solutions to ensure manufacturing and other internal processes are as efficient as possible.
Michael Douglass, EVP Sales & Distribution
With more than 25 years of sales, marketing and distribution experience, Michael oversees the company’s sales efforts, identifies strategic partnerships that support innovation, and drives efforts to expand the company’s distribution channels.
Becca Johnson, Culinary Director
A highly decorated cannabis specialist, chocolatier, apothecary creator and one of the premier innovators of cannabis infusion techniques, Becca Johnson innovates, formulates and develops hemp, CBD and cannabis products for companies of all sizes.